Are you searching for a fully funded master’s scholarship in Ireland? The John Thompson Scholarship 2025/26 at Dublin City University (DCU) Business School is one of the top opportunities for international students seeking to launch their careers in digital marketing. This comprehensive guide will walk you through every aspect of the scholarship: basic facts, requirements, university details, study areas, benefits, step-by-step application process, tips for success, and the answers to your most pressing questions.
Basic Information about the John Thompson Scholarship
- Scholarship Name: John Thompson Scholarship 2025/26
- Host Country: Ireland
- Host Institution: Dublin City University (DCU) Business School
- Study Level: Master of Science (MSc) in Digital Marketing
- Coverage: Full tuition fee waiver
- Eligible Nationalities: Open to all countries (EU and non-EU)
- Duration: One academic year
- Number of Awards: One per academic year
- Application Deadline: July 30, 2025
The scholarship was established to honor the legacy of John Thompson, a pioneering figure in Irish media and publishing, and aims to foster a new generation of digital marketers and innovators.
Dublin City University (DCU) Business School
- Location: Dublin, Ireland
- Background: DCU is a leading Irish university, globally known for its dynamic programs and cutting-edge business research. The Business School is recognized for its quality, innovation, and strong emphasis on employability.
- Reputation: DCU Business School regularly ranks among Ireland’s top business schools, fostering a multi-national student population and industry-linked faculty.
- Facilities: Modern campus, leading digital labs, proximity to Ireland’s tech industry, strong alumni network.
Study Areas (Available Program Names)
The scholarship specifically supports study in the MSc in Digital Marketing at DCU Business School. This intensive one-year program prepares graduates for advanced roles in digital strategy, analytics, e-commerce, and online media.
Key Modules and Areas of Study:
- SEO & SEM (Search Engine Optimization & Marketing)
- Digital Advertising and Communication
- Content Marketing
- Data Analytics and Visualization
- Web Development
- E-Business Management
- Digital Marketing Strategy
- Social Media Marketing
- Media and Online Journalism
- Current Trends in Technology for Marketers
The program combines academic rigor, industry best practices, and hands-on applied workshops, taught by Irish and international experts from both academia and business.
Scholarship Benefits
| Benefit | Details |
|---|---|
| Full Tuition Waiver | Covers the entire tuition (100%) for the MSc program |
| Academic Excellence | Access to cutting-edge lectures & research opportunities |
| Industry Networking | Connections with leading professionals, alumni, and employers |
| Career Prospects | Enhanced employability in Europe’s booming tech sector |
| No Application Fee | Apply free of charge |
Note: The scholarship does not provide a monthly living stipend or cover other personal expenses; it is exclusively a tuition waiver.
Benefits Not Included
The scholarship does not cover:
- Living expenses (accommodation, food, travel)
- Health or medical insurance
- Visa application fees
- Flights or personal travel costs
- Materials, textbooks, or laptops
- Family or dependent costs
Applicants must plan to cover these additional expenses independently.
Eligibility Criteria for the John Thompson Scholarship
To qualify, candidates must:
- Have received (or be eligible to receive) an offer for the full-time MSc in Digital Marketing at DCU Business School
- Hold a First Class Honours (1.1) undergraduate degree (or equivalent high academic achievement)
- Demonstrate strong interest or experience in media, marketing, business, or journalism
- Meet the English language requirements of DCU (usually demonstrated by IELTS, TOEFL, or a degree from an English-medium institution)
- Satisfy all other academic and admission requirements of the DCU MSc program
International applicants from any country are encouraged to apply.
Required Documents for the Application
You must submit all of the following:
- A comprehensive Curriculum Vitae (CV)
- A statement of motivation (max 250 words) outlining your suitability for the scholarship
- A copy of your academic transcript and/or proof of final degree award
- Evidence of English language proficiency (if required by DCU)
- Any additional documents as requested by DCU during the program application process
Scholarship Application Process (Step-by-Step Guide)
- Apply for MSc in Digital Marketing at DCU Business School
Complete the university’s formal online application, upload all required academic transcripts, certificates, and English proof as required. - Receive a Program Offer
Only those who receive an offer (conditional or unconditional) can apply for the scholarship. - Prepare Scholarship Documents
Gather your CV, motivation statement (250 words), and academic transcript/degree proof. - Submit Application
Email your scholarship application to the Group Head for Marketing at DCU Business School (usually Professor Edgar Morgenroth) at businessscholarships@dcu.ie before the deadline. - Wait for Selection
The committee will review submissions; shortlisted applicants may be contacted for interviews or clarifications. - Receive Award Notification
Scholarship winners are contacted via email.
Important: Applicants cannot receive multiple DCU Business School scholarships at once.
Tips for a Successful Application
- Start early: Give yourself time to prepare a compelling application and gather references.
- Highlight achievements: Focus on your academic excellence and relevant experiences in marketing, media, business, or journalism.
- Craft a strong motivation letter: Clearly articulate why you want this scholarship, your career plans, and how you will benefit from the MSc program.
- Tailor your CV: Include details relevant to marketing, digital skills, or innovative projects.
- Proofread everything: Ensure your documents are concise, clear, and typo-free.
- Follow instructions: Adhere to guidelines for document format, word limit, and submission method.
- Show passion: Demonstrate genuine enthusiasm for digital marketing and your potential to succeed.
Monthly Living Expenses for International Students in Dublin (USD)
While the scholarship covers tuition, it’s essential to budget for living expenses in Dublin—a major European capital. Estimated monthly costs are:
| Expense Category | Estimated Monthly Cost (USD) |
|---|---|
| Accommodation | $900 – $1,500 |
| Food | $350 – $500 |
| Transportation | $80 – $150 |
| Utilities/Internet | $80 – $130 |
| Health Insurance | $70 – $110 |
| Miscellaneous | $150 – $250 |
| Total | $1,630 – $2,640 |
These costs can vary depending on lifestyle and housing preference. Students may also work part-time (up to 20 hours per week) to support their expenses, as allowed by Irish visa regulations.
Why Choose the John Thompson Scholarship? (Top 5 Reasons)
- Full Tuition Scholarship: Removes the financial barrier to top-tier graduate education in Europe.
- Prestige and Recognition: Enhance your CV with a scholarship from a renowned Irish university.
- Industry Connections: Access networking events, internships, and job opportunities in Dublin’s vibrant business scene.
- Cutting-Edge Education: Learn the latest in digital marketing, analytics, and communications from world-class faculty.
- Career Boost: Fast-track your way to leading roles in digital marketing, media, or tech industries after graduation.
- International Student Support: Join a diverse, welcoming community with support for academics, careers, and integration.
Frequently Asked Questions (FAQs)
Q1. What expenses does the John Thompson Scholarship cover?
A. The scholarship covers 100% of tuition fees for the MSc in Digital Marketing—other expenses are not included.
Q2. Who can apply?
A. Students of any nationality who have a First Class Honours undergraduate degree and have applied for (or received) an offer for the MSc in Digital Marketing at DCU Business School.
Q3. Is English proficiency required?
A. Yes. If your degree was not in English, you will need to provide proof—typically IELTS or TOEFL.
Q4. Can I combine this with other DCU scholarships?
A. No, you cannot receive more than one DCU Business School scholarship at a time.
Q5. How competitive is the scholarship?
A. It is highly competitive, with only one recipient selected each year. Selectors look for outstanding academic records and clear motivation.
Q6. Is there an application fee?
A. There is no fee to apply for this scholarship.
Q7. When is the deadline?
A. The deadline is July 30, 2025 (for 2025/26 intake).
Q8. Can I work while studying?
A. Yes. As an international student in Ireland, you may work up to 20 hours per week during the academic year.
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Conclusion
The John Thompson Scholarship 2025/26 is more than just a funding opportunity—it’s your entry into a world of digital marketing innovation, industry leadership, and career transformation at one of Ireland’s top institutions. With a fully funded MSc in Digital Marketing, robust industry links, and a rich university experience in Dublin, this scholarship is a launchpad to your professional dreams. Start preparing your application today for a brighter, more dynamic future in digital marketing!
For official updates and detailed requirements, always visit the DCU Business School website and review the scholarship application guidelines.